Meta has announced the appointment of Icon Agency and Snack Drawer as its Australian PR agencies of record, and Pead as its New Zealand PR agency of record with immediate effect, following a competitive pitch process.

Icon Agency and Pead will deliver a mix of corporate, B2B, policy, and consumer communications in Australia and New Zealand respectively, while Snack Drawer will be responsible for delivering creator, consumer, youth and digital communications activity for Instagram.

Meta's ANZ Director of Communications, Joanna Stevens said the agencies demonstrated the perfect mix of creativity, insight, hunger and deep industry expertise that will help drive Meta’s growth in the market.

"Icon, Pead and Snack Drawer best recognised Meta’s role in building technology that creates, inspires and brings people together. Our new trio of agencies, all with specialty skill sets, and underscored by an intimate understanding of our customers, will help bring this ambition to life."