Brisbane-based strategic communication, digital and creative agency, Rowland has released a new service offering and re-brand, signifying a "future-forward focus" on digital and data-led communication.

The agency has formalised its expanded offering into five integrated practice groups and three specialist divisions, which includes a new business unit dedicated solely to analytics, business intelligence and transformation, and new stand-alone subsidiaries. The practice groups include Consulting, Creative, Digital, Training & Development, and Strategy & Insights, while the specialist divisions include Rowland Sport, Rowland Campaigns and Rowland Ventures.

Rowland Chairman, Geoff Rodgers, said the latest transformation was the most exciting and important development in the firm’s 32-year history: "This latest evolution really encapsulates the transformative, market-leading nature of our service offering and people.

"Business is changing at an astounding rate, and now, more than ever, as we enter an era of artificial intelligence and digital revolution, transformation empowered by compelling, data-informed communication is essential.

"With specialised Digital and Insights teams focused on analysing global megatrends, we’re already working in the future, applying the right emerging technologies and analytics alongside our traditional offering."