Global technology company Snap Inc. has appointed Ogilvy PR as its agency of record, following a competitive pitch. Effective immediately, the agency will provide consumer PR, corporate reputation and B2B comms support for Snap, further building the Snapchat brand in Australia, and helping drive continued audience and revenue growth.

As part of its remit, the agency will also work closely with Snap’s team to create meaningful moments around technology leadership, augmented reality (AR) innovation, and platform safety.

CEO of Ogilvy PR and Ogilvy Health, Richard Brett explains: "Now more than ever, we’re seeking moments of joy with family and friends. We see a real opportunity to cement Snapchat’s position as the home of Gen Z in Australia and the leading visual messaging platform for Australians to have fun and find connection with those they know in real life. Through our new partnership, Ogilvy will help fuel the growth of the local Snapchat community, and share the successes that businesses of all sizes are finding on Snapchat, driving storytelling across both consumer and B2B."