1. Tell us more about MS News - what does it aim to achieve, and what makes your publication different from others in the news industry?
MS News aims to be a reliable, credible alternative news site people can rely on for news and views that do not often get the spotlight in mainstream media. We believe in reporting news compassionately and becoming a voice for those in need.

2. What sort of content do you publish, and what are the different series your team is working on?
We publish an eclectic mix of current affairs, lifestyle, social media news, everyday oddities, and community news. We also work on producing original content, such as profiles, featuring inspirational figures and their life stories, as well as homegrown entrepreneurs who have made it big in Singapore.

We also let readers have their voices heard. Those who send us well-written opinion pieces will get the chance to be published under the MustShareMail section.

Our content is adapted accordingly to different social media communities. For this, we have a presence across Facebook, Instagram, TikTok and YouTube. These cover video segments such as an Ask-Me-Anything series with prominent figures, reviews, and S-files which relate to the paranormal.

3. Who is MS News’ target audience?
We write and create news content primarily for Singaporeans and cater to different formats for different age groups.

4. What kind of image do you want your readers to have of MS News?
A trustworthy source of news that covers issues that matter to everyone. The go-to alternative news site in Singapore.

5. What key trends or sectors are you following at the moment?
We follow news instead of trends or sectors, these include anything from political arguments to everyday individuals that have secured social media attention through viral news.

Evergreen content includes topics that relate to the everyday Singaporean - anything from HDB house-buying concerns, to restaurant promotions, to Singapore’s ranking on international standings.

6. Are there any exciting plans in 2023 that readers can anticipate?
More TikTok original content and investigative journalism. 

7. Are there any PR pitches you’d like to receive more or less of? How can PRs work with MS News?         
We welcome all lifestyle and government press releases, so we can share these news with our readers in the most timely manner.

Answers submitted by MS News' editorial team.