Sydney-based PR Agency, SPEAK Communications, has been appointed by NBA Asia as their corporate communications agency partner in Australia. The agency will work with the NBA to develop the league’s corporate PR press office functions across partnerships, merchandising, and more, supporting NBA Asia and its ambition to increase the profile of the game in Australia.

On the appointment, Snezana Hay, Founder of SPEAK Communications said: "Basketball is one of the fastest growing sports in Australia and the NBA has played a fundamental role in building that momentum and fandom. We are thrilled to welcome the NBA, the MVP of sports brands and one of the world’s largest sports leagues, to our client roster. We are excited to develop campaigns that support the brand’s local footprint in Australia."