Client win
T2 Iced and FleishmanHillard turn Bondi ice cold
Pepsi Lipton International has appointed FleishmanHillard Australia as its local PR partner. The partnership was kicked off with the T2 Iced Plunge, an activation at Bondi Beach to celebrate the launch of Pepsi Lipton's new ready-to-drink iced range, T2 Iced.
General Manager of FleishmanHillard Australia, Lexi Penfold said: "From even our earliest discussions with the Pepsi Lipton team, we knew they had a great appetite for engaging and creative work. The T2 Iced Plunge was an exciting first collaboration between our teams and we can’t wait to bring more T2 Iced to Aussies this summer."
General Manager of FleishmanHillard Australia, Lexi Penfold said: "From even our earliest discussions with the Pepsi Lipton team, we knew they had a great appetite for engaging and creative work. The T2 Iced Plunge was an exciting first collaboration between our teams and we can’t wait to bring more T2 Iced to Aussies this summer."
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