Interview

Talking Heads: Nicky Wang, Chief Executive Officer at WE Red Bridge

By George Putong

For Nicky Wang, Chief Executive Officer at WE Red Bridge, an effective communications plan must accompany a thoughtfully considered marketing plan to really nail a campaign. "The reality is that the line [between the two] has really blurred," she told Telum Media's George Putong.

Just like her approach to marketing and communications, Nicky strives to maintain a balance between all things in life, whether that's between integrated thinking and strategic focus, global narrative versus localisation, or resilience in the pursuit of personal and professional growth.

During a sit down with Telum's latest Talking Heads industry leader, Nicky shared with us:
  • Three things that have shaped her into the leader she is today (00:21)
  • The blurred line between marketing and communications (05:06)
  • The necessity of a holistic approach to integrated marketing and communications (05:55)
  • Key trends that Nicky has observed about the PR landscape in Mainland China (07:57)
  • The future of communications in Greater China (10:14)
  • Advice for companies trying to do business in Greater China (12:17)
  • Upcoming plans at WE Red Bridge (13:36)
Talking Heads is a series that spotlights company leaders and delves into their thoughts on business, leadership and communications.

More stories


Telum Media

Database

Get in touch to hear more

Request demo

Telum Media

Alerts

Regular email alerts featuring the latest news and moves from the media industry across Asia Pacific Enjoy exclusive daily interviews with senior journalists and PRs as well as in-house editorial and features from the Telum team

Subscribe for alerts