Talking Heads: Robin Goh, SVP & Head of Group Communications & Marketing at Certis Group

by Rhian Deutrom and George Putong

"AI will not take away your jobs. People who use AI will," says Robin Goh, Certis Group's SVP & Head of Group Communications & Marketing. "What excites me is the transformation of how we communicate from the start to the end of our communications and marketing funnels. There's so much to learn and keep up with," he said, during an exclusive chat with Telum Media on communications, leadership and the future of the industry.

Robin is no stranger to the evolution of marketing and PR. He has built a long career in leadership with brands including Jetstar Airways, Singapore Post, and Changi Airport Group.

We caught up with Robin to talk about:
  • His leadership style today, built on years of experience (00:29)
  • How Certis Group creates lasting impact through its products (02:55)
  • Certis Group's new headquarters in Paya Lebar (04:51)
  • The importance of staff well-being (06:52)
  • The biggest piece of advice Robin would give his younger self (09:12)
  • Exciting things about Robin's current role and the industry at large (10:34)
  • Advice for younger PR professionals (12:09)
  • One change Robin would want to see in the communications industry (15:26)
Talking Heads is a series that spotlights company leaders and delves into their thoughts on business, leadership and communications.

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