Telum Talks To... Jasper Emmanuel Y. Arcalas, a Reporter and Podcast Content Creator at BusinessMirror. In this episode, he shares his experience in business journalism as well as tips for PR professionals who want to pitch stories to the publication.

According to Jasper, it wasn't his dream to become a journalist, although he has always loved writing poetry and fiction. But in college, he challenged himself to earn a Journalism degree. After his graduation, Jasper gave himself six months to put his degree to good use and to see if he likes it. Long story short, he has been in the industry for six years now and shares a glimpse of his journo life through this interview.

Highlights:

• 1:15 - How to choose stories that are worth writing about
• 1:54 - What makes an interesting PR pitch
• 2:36 - What PRs should avoid when pitching stories
• 4:00 - What makes an award-winning business story
• 6:34 - Business journalism in the Philippines
• 7:28 - How PRs and journalists can work together to improve business reporting