"The esports audience is always changing. It used to a very fanatical group of consumers, that is pretty much still where our core audience is. At the same time, we are seeing a change to the audience. It is now a socially must-have, to be in the know especially with the younger generation, you have to have esports knowledge, you have to have gaming knowledge."

This week Telum Media talks to Jordan Lilley, the Editor-in-Chief of ONE Esports. He shares with us ONE Esports’ market positioning, esports business in the pandemic and what stories would intrigue him.