Telum caught up with Samantha Yap, founder of blockchain and crypto PR agency YAP Global recently. Originally from Australia, the former Channel News Asia journalist, is now based in London and has built an agency working with crypto clients around the world, including in Southeast Asia. She talks about:

• How she got the crypto bug while working in a PR agency in Melbourne
• Building a PR agency focused on blockchain, crypto and decentralized finance
• The fundamental difference between crypto and traditional PR  
• What’s happening in the crypto-media landscape and why Asian crypto should be getting more media attention