The PR People has launched a full-service digital marketing sister agency, The Social People. Established to complement and further integrate organic PR efforts with marketing amplification and content creation tools, The Social People will feature a suite of digital marketing services from social media management to SEO content strategy, email marketing and digital advertising. Joining the team as Content Director is Annabelle Fernandez, most recently Digital Director of Vogue Singapore. Bringing to the table her firm pulse on the cultural zeitgeist and social media trends, she will lead the creative execution of campaigns and focus on developing engaging branded content across multiple platforms.