Independent creative communications agency, Liquid Ideas, has been appointed consumer PR and social media agency for the Australian Egg Corporation following a competitive pitch.

The appointment follows other recent wins, which include a PR retainer with Merivale and an expanding remit with long-term client Beam Suntory. Liquid Ideas will now be responsible for organic and paid social, content and influencer strategy, and integrated and PR support for campaign work across a range of brands within Beam's portfolio.