Independent PR agency, W in Singapore, is bolstering its travel and hospitality offering by launching its specialist travel and hospitality arm, LOTUS, into Southeast Asia.

First acquired by W in 2018, LOTUS provides lifestyle and hospitality brands with traditional PR, social media, trade representation, and marketing strategies. Their portfolio includes outbound destinations in Europe, flagship carriers such as British Airways and Saudia, and hospitality brands including Shangri-La and Avani Hotels.

Founder of W, Warren Johnson, stated, "This union represents the fulfilment of W's vision to provide comprehensive solutions for the travel and hospitality sector. With the important rebound of international travel, W x LOTUS will offer our clients unparalleled insight, connectivity, and intelligence into the category."

Jules Ugo, CEO of LOTUS, added, "We are excited to expand LOTUS’ services into Southeast Asia and forge a close partnership with W’s regional Asian headquarters in Singapore, enhancing the offering for trade shows, travel and tourism boards, and more. Together, we are well-positioned to cater to the dynamic travel and tourism market.”