Singapore Tourism Board (STB) has named WE Communications (WE) as its public relations agency of record. WE is charged with supporting the development and growth of Singapore’s tourism sector by building awareness, consideration and advocacy for Singapore as a leisure and business destination with key media and influences in Singapore. In partnership with STB’s marketing group, the agency will also provide strategic communications direction to STB’s regional offices.

Daryl Ho, Managing Director, Singapore commented, “As travel and tourism resume at greater speed, we are excited to embark on this journey with Singapore Tourism Board to future-proof the industry and bring to life Singapore’s vision of becoming a sustainable destination and wellness haven.” 

“In light of the sector’s recovery and evolving consumer needs, it is critical for us to respond with agility and fresh perspectives. We are humbled by the opportunity to help chart the next season of Singapore’s growth, and I believe that our dynamic teams and expertise in data-led strategic and integrated communications will be integral to this partnership,” he added.