Weber Shandwick appoints Elizabeth Bae to lead corporate practice in South Korea
Weber Shandwick has announced the appointment of Elizabeth Bae as Executive Vice President for its South Korea business to strengthen its corporate expertise further. Reporting to Tyler Kim, Vice-chair, Asia Pacific and Managing Director, North Asia, Bae will lead the corporate practice for the market as well as work closely with multi-market clients for outward expansion. Bae joins the firm with expertise spanning corporate reputation, brand positioning, crisis / issues management and digital activation for global brands in the region. Previously, Bae was the Market Leader for BCW Korea where she oversaw the agency’s business operations in the Korean market prior to which she worked with Edelman for eight years as Senior Director within the corporate and consumer practice.