Events/Awards
Winners for Malaysia Public Relations Awards 2023
The winners of the Malaysia Public Relations Awards (MPRA) 2023 were announced in Kuala Lumpur in December. Amongst the award recipients were bzBee Consult and the University Malaya Medical Centre, which were awarded Campaign of the Year for agency and in-house, respectively.
YBhg. Datuk Suhaimi bin Sulaiman took home the PRCA Malaysia Leadership Award, while Firzana Redzuan was named as the inaugural recipient of the PRCA Malaysia 'Making A Difference': Community Award.
Gold recipients
No. | Awards Name | Campaign | Company |
1. | Product Brand Development Award B2C (Agency) | Rainforest World Music Festival: "The Comeback Stronger" Brand Story | bzBee Consult |
2. | Healthcare Award (Agency) | Bending the Curve of Life: A Campaign about Changing the Treatment Paradigms of Cardiovascular Disease in Malaysia | Acendus Communications |
3. | Healthcare Awards (Agency) | Bridging the Health Information Gap with Content Repurpose Strategy | Strategic Public Relations |
4. | Healthcare Awards (In-house) | Listen to Silence. It has so much to say | University of Malaya Medical Centre |
5. | B2B Product Brand Development Awards (Agency) | Volvo Trucks - Decorbonising Malaysia's Truck Industry | Centriq PR |
6. | Employee Communications Award (Agency) | From Dissent to Connection: An Employee-Communication Scenario | bzBee Consult |
7. | Corporate Branding Award (Agency) | Kiddocare: Care Economy Campaign | Ioli Communications |
8. | Public Affairs Award (In-house) | Pink Agent: Closing the Care Gap | University of Malaya Medical Centre |
9. | Crisis or Issue Management Award (Agency) | Averting Crisis: "Turning Dissent Through Effective Engagement" | bzBee Consult |
10. | Crisis or Issue Management Award (In-house) | Addresing Digital Piracy - the "Elephant" in Malaysia's "Media and Content" room | Astro Malaysia Holdings |
11. | Sustainability Award (Agency) | Sarawak Rainforest World Music Festival: A Compelling Comeback Story of Sustainability | bzBee Consult |
12. | Sustainability Award (In-house) | Program Komuniti @ McD & RMHC: Enhancing Community Well-being | McDonald's Malaysia |
13. | Sustainability Award (In-house) | Voice for Good | Astro Malaysia Holdings |
14. | Public Sector Award (Agency) | Driving Recognition for the Socioeconomic Value of the Klang River | Rantau+ |
15. | Best PR-Led Integrated Award (Agency) | Cashless Lagi Senang - Sekinchan as the First Cashless Kampung in Malaysia | Roots PR |
16. | Best Use of Content Award (Agency) | Program Mentor Wanita Cukup Berani MAGGI 2023 | Perspective Strategies |
17. | Best Use of Social Media Award (Agency) | Talking the Talk: Getting the NextGen InvestED in the Capital Market | Strategic Public Relations |
18. | Institution of Higher Learning Award (Student) | Youth-Powered Agriculture: Bridging the Gap from Ground to Online, Promoting Pesticide - Free Farming | Taylor's University |
Silver recipients
No. | Awards Name | Campaign | Company |
1. | Product Brand Development Award B2C (Agency) | MAGGI SAH Malaysia! Kembara DuniaKu Bersama MAGGI | Perspective Strategies |
2. | Consumer Launch Award B2C (Agency) | Maggi Mi Goreng Laksa Warisan | Perspective Strategies |
3. | Healthcare Awards (In-house) | TELEMEDICINE: Expert Care @ Your Fingertips | University of Malaya Medical Centre |
4. | Technology Award (Agency) | Unfolding the Future: OPPO Find N2 Flip - Redefining Flip Phones in the Digital Age | VoxEureka |
5. | B2B Product Launch Award (In-house) | How BIZfibre bundled with content help commercial business grow | Astro Malaysia Holdings |
6. | Employee Communications Award (Agency) | JCorp 3.0: A Purpose-driven Journey | Perspective Strategies |
7. | Employee Communications Award (In-house) | Penyatuan Ukhwah Asas Jalinan Barakah | Commerce Dot Com |
8. | Corporate Branding Award (Agency) | investED by Securities Commission Malaysia: Nurturing a Sustainable Talent Pipeline for the Capital Market Industry | Strategic Public Relations |
9. | Financial Communications Award (In-house) | Small Business Revitalization Excellence: Empowering Communities | Agro Bank |
10. | Crisis or Issue Management Award (In-house) | One Article, A thousand Issues | Commerce Dot Com |
11. | Sustainability Award (Agency) | Driving Recognition for the Socioeconomic Value of the Klang River | Rantau+ |
12. | Sustainability Award (Agency) | Alpro's Safe Medication Disposal Campaign: Protecting Malaysia's Precious Waterways | Strategic Public Relations |
13. | Sustainability Award (In-house) | Sustainable Integrity: Commercedotcom's Ongoing Efforts to Foster a Corruption-Free Society | Commerce Dot Com |
14. | Public Sector Award (Agency) | Kita-Untuk-Kita (K2K) Programme - Transforming Public Housing Through Community Empowerment, Co-Management, Income | Strategic Public Relations |
15. | Public Sector Award (In-house) | Shop and Save Lives. Donate Blood on the go | University of Malaya Medical Centre |
16. | Best PR-Led Integrated Award (Agency) | investED by Securities Commission Malaysia: Nurturing a Sustainable Talent Pipeline for the Capital Market Industry | Strategic Public Relations |
17. | Best Use of Content Award (Agency) | Bridging the Health Information Gap with Content Repurpose Strategy | Strategic Public Relations |
18. | Best Use of Social Media Award (Agency) | TIBER's Social Media Strategy Propels It to Podcast Chart Dominance | Digital Naratif |
19. | Institution of Higher Learning and Cultural Institution Award (In-house) | The GreenBankers: Recycling Matters | Universiti Tunku Abdul Rahman (UTAR) |
Bronze recipients
No. | Awards Name | Campaign | Company |
1. | Product Brand Development Award B2C (Agency) | How Heineken Successfully Served Refreshing First Sips and Experience | VoxEureka |
2. | Consumer Launch Award B2C (Agency) | Asics Gel-Nimbus 25 Launch Campaign | INK PR |
3. | Consumer Launch Award B2C (Agency) | Raising the Curtain: The Sound of Music Malaysia Season | Strategic Public Relations |
4. | Consumer Launch Award B2C (In-house) | Rural Empowerment Excellence: Mobile Banking Initiative in Sabah and Kelantan | Agrobank |
5. | Technology Award (Agency) | Innovation Knows No Borders: HK Tech 300's Southeast Asia Expansion | Strategic Public Relations |
6. | B2B Product Launch Award (In-house) | Sustainable Growth: Agro-Food Financing Excellence | Agrobank |
7. | Employee Communications Award (In-house) | Empowering Communication by Uniting Employees and Employers with the #KeluargaAgroBankers Voice on Social Media Platforms | Agrobank |
8. | Corporate Branding Award (Agency) | Gardenia KL - Wellness Begins at Home 2023: From Challenges to a Challengers Mentality | Centriq PR |
9. | Financial Communications Award (Agency) | Cashless Lagi Senang - Sekinchan as the First Cashless Kampung in Malaysia | Roots PR |
10. | Sustainability Award (Agency) | #SunwayforGood | VoxEureka |
11. | Public Sector Award (In-house) | Empowering the MADANI Economy through Equal Business Opportunities to All. None Left Behind | Commerce Dot Com |
12. | Public Sector Award (In-house) | Water Sustainability Via Jimat Air Program | Suruhanjaya Perkhidmatan Air Negara |
13. | Best PR-Led Integrated Award (Agency) | Creating Top of Mind Recall for Anchor Butter Amidst Competitive CNY Season! | VoxEureka |
14. | Best Use of Content Award (Agency) | Altair - Discover Continuously, Advance Infinitely | Centriq PR |
15. | Best Use of Content Award (In-house) | Dana Bazar Ramadan Agrobank | Agrobank |
16. | Institution of Higher Learning and Cultural Institution Award (In-house) | DermaHope: The Hope that Never Fades | Univesiti Tunku Abdul Rahman (UTAR) |
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