Asia PR Werkz announces new wins

Asia PR Werkz announces new wins

Asia PR Werkz (APRW) has been appointed public relations agency for Trip.com in Southeast Asia and Singapore Management University (SMU) Institute of Innovation & Entrepreneurship (IIE). The key areas of work for Trip.com include focus on media relations, brand communications and support for its marketing campaigns. The agency has also been reappointed by SMU IIE to aid in cultivating the local entrepreneurial landscape and increase its share of voice within the media. The new appointments will be led under the strategic direction of Anu Gupta, Director of the agency’s start-up and financial technology practice.

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