Off the back of its growth and increase in demand, marketing services company, Attivo Group has formalised its public relations capability under a new trans-Tasman agency brand, Tonic Communications. Headquartered in Auckland, the agency will be led by Georgia Coleman, who joined Attivo as General Manager PR in March 2023.

Tonic will be operating under its own name and will continue to work in collaboration with other Attivo Group agencies, while undertaking ongoing work and projects for its own clients. The agency will focus on strategic consumer public relations, social media, influencer management, content, events and activations across the ANZ region.

Attivo Group's CEO, Cam Murchison said: "We’ve already seen the market respond positively and clients benefit from the expertise provided by Georgia and her team, and are all excited to see these business solutions develop even further under the Tonic brand.

"As our clients continue to look for new and innovative ways to reach consumers in challenging conditions, it is important we are able to offer them the full breadth of strategic communications. We’ve always believed in the power of collaboration, and having our own, established PR agency brand allows us to continue those relationships while pursuing other opportunities and developing other capabilities outside of the group’s existing client base."