Finn Partners strengthens leadership team for the Asia region

Finn Partners strengthens leadership team for the Asia region

Finn Partners (FINN) has announced a number of key leadership appointments for the Asia region. Naeema Ismail is promoted to Managing Partner, Singapore and moves from her previous role as Senior Partner and General Manager, Ying PR. She takes on overall responsibility for the Singapore operations, delivering integrated marketing communications services to clients in Singapore and across the region. In Shanghai, Jenny Lo who previously was General Manager, China, is now promoted to Managing Partner, China and she will oversee the agency’s footprint in client and talent acquisition.

Singapore-based Managing Partners Allan Tan and Yin Ching Yeap will become Executive Advisors for Asia. Managing Partner Cathy Feliciano-Chon will continue to be responsible for the agency’s North Asian offices in Hong Kong and Shanghai. Industry veteran Jean-Michel Dumont came on board in March as Senior Advisor to work with the global and Asia leadership team.

These appointments demonstrate FINN’s investment in strengthening the senior leadership team in Asia. They come at a time when the agency is seeing significant demand for its integrated solutions, which include branding, media and social media, creatives, digital and insights.

“Asia is a very important region for FINN and we continue to look for opportunities to grow our presence here, both organically and through strategic acquisitions,” said Peter Finn, CEO of FINN Partners. “We are especially excited about the world-class talent that we’ve found here - people who do amazing work for clients every day and live by our value of ‘work hard, play nice’. Naeema and Jenny are two great examples of this, and we are thrilled to have them step up to help us build a brighter, better future for FINN and our clients.”

“Singapore is the gateway to Asia. FINN is well positioned to help companies craft their strategy and message, and drive business leads from across the region. We’re seeing a surge in demand for our integrated communication offerings, especially in the digital and insights space. It has been an incredible 20 years for us so far. I’m both humbled and proud to lead our constantly growing team of inspiring professionals into this next chapter,” said Naeema.

“China is fertile ground for FINN’s expertise in health, technology, consumer and travel. While our office has been here for 12 years, the potential for growth is limitless,” said Jenny.

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