HERO names new Managing Director in Brisbane

HERO names new Managing Director in Brisbane

Independent agency HERO has appointed Natalie Redford as Managing Director of its Brisbane office. In her new role, she will be leading the agency's growth in Queensland, and look after the team's local and national clients.

Natalie joins the team from her London-based role as Marketing Director for the UK Beverage Portfolio at PepsiCo, where she led the transformation of the media and content division across the entire organisation. Her experience spans in-house and agency roles, including more than a decade at media and communications agency, OMD, leading major clients like McDonald’s, FedEx and EasyJet Europe.

Natalie said it was Brisbane’s booming future and HERO’s local talent that attracted her to a new chapter in the Australian marketing industry, saying: "We’re at an incredibly exciting juncture here in Brisbane as we build towards the 2032 Olympics. The city is really shaping up for a strong future; we’re seeing a soar in tourism both locally and from overseas, backed by significant investment and really passionate, innovative business thinking. This creates an exciting outlook as marketers, to work with brands looking to unlock growth for the city."

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