Tarun Deo launches Progressive Communications
Former Managing Director of GOLIN & Fleishman Hillard Singapore and Southeast Asia / India, Tarun Deo, has launched Progressive Communications, his own public relations and communications agency with a data-driven, earned-first public relations and communications philosophy. The new agency already has a retainer with Dole Sunshine Company, providing services in PR strategy, planning, executive profiling, and counsel across Asia.
Progressive launches with a team of five employees, and to begin with has inked and is working with strategic partners - namely Peppercomm in the United States and the United Kingdom, and First Partners in India - to provide its clients in Singapore with key multi-market perspective and scalability. Its sharpened data-centric and consumer insight approach and offering come to life via its partnership with Simply Thought.
Tarun Deo, Founder and Managing Director, Progressive Communications, said: “Progressive, as the name suggests, symbolises what the firm will be in our industry. We want to be a progressive public relations counsel and partner to our clients, empowering them to tell their stories in a simple yet compelling and persuasive way across platforms and mediums. Consumer insights, data analytics and creative excellence will fuel our approach in designing online and offline audience interactions that matter.”