PR, marketing and digital service consultancy, TEAM LEWIS, has unveiled VIVID, a new global reputation and impact practice, which will be led by Helen Ellis, the agency's global sustainability lead and reputation expert.

VIVID brings together brand consultancy with creative engineering and real-time reputation management. By tapping into skills and knowledge from across 24 offices, the new practice will assemble bespoke teams for each client, allowing cross-discipline, geography and specialist consultants to work together to deliver impactful and creative outcomes at speed.

Commenting on this new milestone, TEAM LEWIS EVP Europe and APAC, Yvonne van Bokhoven said: "VIVID is designed to engineer new creative approaches to reputational content, engagement and brand experiences. This approach is built on the understanding brands are an emotional experience, rooted in what stakeholders can feel and understand."

In addition to the launch of VIVID, TEAM LEWIS has also added strength and depth to it's bench of senior talent globally:

• Nicola Parton, whose previous work includes advising Astra Zeneca, Tetra Pak, Kellogg, PayPal, Ericsson and News International (now News UK).
• Louise Greeves, who joined from the digital transformation business Ensono where she was European Marketing Director.
• Sebastian During has been appointed as MD and Corporate Lead of TEAM LEWIS Dusseldorf.
• Thomas Skelton has taken on the role of Director Corporate Strategy of TEAM LEWIS APAC.