Redhill, the Singapore-headquartered agency, has scaled its Middle East and Africa (MEA) presence through its strategic incorporation in the Abu Dhabi Global Market (ADGM). With this expansion, Redhill aims to pursue unparalleled business expansion and new opportunities in the region.

“Redhill chose to start in the ADGM because we believe in the value of a strong presence in the UAE’s capital. We now have a launchpad to help our international clients amplify their reach in the MEA region; in turn, our global network enables us to broadcast the stories of and from Abu Dhabi to the world. There is excellent synergy between Redhill and the ADGM, and we are proud to be the first PR agency within its vibrant ecosystem,” said Anit Kurian, Managing Director, Middle East & Africa, Redhill.