As international travel reopens and restrictions ease, our teams have gathered the best intel from the travel and tourism media sector across Australia and New Zealand to help you get the most out of a Telum subscription. From a panel of journalists discussing the future of travel and their ideal PR pitch, to handy, time-saving features in the Telum platform, this toolkit gives you everything you need to know about the travel and tourism media sector across ANZ.
Australia - Travel Writing Webinar
As parts of the world recover from the worst of the pandemic, travel writing has had to become more resourceful, and its practitioners more creative and resilient. Equally, public relations professionals need to think critically about how their message can achieve cut-through.
In this webinar, we chat with Thrillist Editor, Ben Tyers, Traveller Editor, Anthony Dennis, and Freelance Travel Writer, Dr Lindy Alexander about the world of travel journalism.
Watch the full webinar here
to learn what you need to know to secure coverage in Australia's travel media publications.
Australia - What Travel Journalists Want
Not sure how to contact a travel journalist or publication? Want to make your pitch unforgettable? Telum asked Chris Chamberlin from Point Hacks, Nicole Lenoir-Jourdan from First Class Magazine and Natasha Dragun from Vacations & Travel for their top tips.
Watch Telum's video vox pop here
to find out what Australia's travel journalists want to see in a PR pitch.
Australia - What makes a travel publication tick?
ESCAPE is one of Australia's largest travel brands, published News Corp Australia's major masthead websites, and as a lift-out in all Sunday metro newspapers. To find out exactly how communications professionals should be engaging with the ESCAPE team, Telum sat down with its Social Media Editor, Kriti Gupta.
Read the full interview here
New Zealand - Take your message sky-high
The best way to connect with travellers is in airport lounges and during flights. Telum networks with some of the region's biggest in-flight publications, including New Zealand's Kia Ora. With a readership of 281,000 and a digital issue distributed to 1.3 million Airpoints members, Kia Ora speaks to a significant slice of Kiwi travellers.
We spoke with Editor, Virginia Larson, about the publication, her team, and what they want to see in a content pitch from communications teams.
Check out the interview here
New Zealand - The business of travel
From organising, planning and selling holidays, business trips, and incentive programmes, the business of travel is a lucrative and evolving industry. So why not speak directly to them? Telum sat down with Stu Freeman, Editor of TRAVELinc to learn about his travel trade publication and the types of content his editorial team produces.
Check out the story here
Travel and Tourism Media Requests
Telum is in constant contact with travel journalists in need of case studies and experts to comment on stories, or products to review in their publications. Our teams are publishing live requests each day from journalists across Australia and New Zealand who are looking for help with their content from communications professionals.
Click here for the opportunity to view the full list of media call-outs on Telum's Media Request
Up-to-date travel staff lists at the click of a button
Telum's Country Team networks with travel journalists across Australia and New Zealand to update the region's largest publications with the latest moves and news. From promotions and new hires, to website revamps and new launches, we have our finger on the pulse of the travel media industry. You can find out the latest media industry news in our Media Alerts, published weekly for Australia and New Zealand subscribers. Sign up for a free trial of our alerts here
Travel Sector Searches
As part of your Telum subscription, you can access pre-built lists to help target journalists producing travel and tourism content, and much more. Get in touch with us to request a demo here
Can't find what you need in Telum? Let us do the heavy lifting. From helping you build a media list that gets your content in front of the right people or refining your database searches, our dedicated client support teams are on hand to help with all your questions.